Today, GoldandBlack.com continues a new weekly feature. We're calling it the Weekly Word.

Why? Because it has words, it's posted weekly and we're just that unimaginative. (Actual feedback from Week 1: Definitely like the content, but a new name would be useful.)

Anyway, here are some random thoughts for the week, most of which will be Purdue-related.

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Look good, feel good, play (and recruit) ... well: Purdue's turnaround on and off the field to this point — and here's your weekly reminder that sustaining it may be the even greater challenge — is obviously attributable to many things: Coaches and players have done their jobs, in most every aspect, well, for one thing. For another, the university has done its part.

But it goes beyond all that, to the ground floor, really.

Look has mattered.